New Media

The situation as we see it.

Marketers are smarter, have more tools at their disposal, and more effort goes into finding the right strategy and approach than ever before. So why then, when almost all marketing is produced in this exacting way, does so much communication not meet expectations. Because consumers are far more adept at filtering information, communication and messages than ever before. And often, commercial messages are the ones that are filtered out first.

The answer to this problem is more relevant and more crucial than ever before.

Creativity, and the craft skills of great writing, art direction, design and direction are the vital tools that make the crucial difference between the ignorable and the compelling. Between the whatever and the astounding. Between a campaign that fails to meet its targets and one that massively exceeds them.

Creativity and good craft capture the imagination, communicate, involve, stimulate, entertain, excite. That’s why, even in this era when marketing is so thoroughly planned, top quality creativity and craft are more important than ever. Because even if what you are doing is right-on, it will fail or succeed, by the way you do it.

What you can do.

• If you are concerned that your advertising needs some fresh, energetic thinking.
• If your current advertising isn’t resulting in the sales that you were expecting.
• If you feel your account is not a priority for your agency anymore.
• If you feel under increased pressure to deliver growth or maintain share and just want a no-nonsense way of getting good work, get in touch with us!